Digital Marketing Lab

The McMaster Digital Marketing Lab partners with local businesses to co-create innovative digital marketing solutions.

Faculty members supervise student teams working on business-driven projects. Through close collaboration, businesses gain access to tailored strategies and cutting-edge insights, while contributing real-world data and context that enrich academic research and student training.

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Mission Statement

The Digital Marketing Lab bridges academic learning and real-world impact by empowering McMaster scholars, students and local businesses through hands-on collaboration, research-driven strategies, and digital innovation. We aim to cultivate future-ready marketers and support community growth by delivering accessible, data-informed, and creative marketing solutions.

Our Academic Supervisors

The Academic Supervisors of the Digital Marketing Lab include faculty members and doctoral researchers from the Marketing Area at the DeGroote School of Business, McMaster University. Their guidance ensures that every project is grounded in rigorous, cutting-edge marketing theory and evidence-based insights.

Dr. Sanghwa Kim

Dr. Kai Christine Lesage

Prof. Mandeep Malik

Dr. Yang Pan

Dr. Ashish Pujari

Dr. Sash Vaid

Dr. Michael Wu

Dr. Ruhai Wu

Hassan Babapour

Dr. Zhe Betty Ji

Lan Yu

With strong academic mentorship in place, the Digital Marketing Lab also collaborates with industry partners to bring real-world challenges into the student experience.

Our Industry Partners

Collaborations

The Digital Marketing Lab collaborates with a diverse range of industry partners to address real-world marketing challenges. These partnerships provide students with practical learning opportunities and help businesses grow through digital innovation and data-informed marketing strategies.

Google

Microsoft

Geek Certified

Noah Digital

Genuine Tea

Foreceipt

Empower your business with fresh insights and real marketing talent—partner with McMaster students to grow smarter, faster.

Become Our Partner

Our Honoured Students

Participating students are selected for strong academic performance, relevant practical experience, and a demonstrated interest in digital marketing. They are highly motivated, eager to learn, and ready to contribute innovative ideas and data-driven strategies to real-world business challenges.